Why Do You Need CRM Software For Real Estate Business?
Table of Contents
What is CRM Software?
As defined by Bain & Company, Customer Relationship Management (CRM) is a process that companies use to understand their customer groups and respond quickly—and at times, instantly—to shifting customer desires. CRM technology allows firms to collect and manage large amounts of customer data and then carry out strategies based on that information.
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What is a Real Estate CRM?
A real estate CRM software stores all the client information in one centralized database, wherein it is accessible to all the real estate professionals. The software automates the real estate marketing and sales process, which in turn strengthens customer relations and eases the task of closing deals.
The CRM software for real estate brings sales, marketing, and customer support activities together, to streamline the processes, policies, and people all under a single platform. Eventually, it helps track the conversation with the client, manage their database, follow up with them regularly, etc.
How Does a CRM Software Process for Real Estate Work?
Key Features of Real Estate CRM
• Lead Management System
• Contact Management
• Email Management
• Sales Automation
• Mobile Compatibility
Types of a Real Estate CRM Software
The real estate brokerages and agencies rely on the CRM software that offers them the best security and maintenance of data. Once you have known the features of the CRM software for real estate, it’s time to dig deeper into the types of Real Estate CRM Software.
• On-Premise CRM
• Cloud-Based CRM
The data in the cloud-based CRM is stored on an external network, where it is quickly and easily accessible anytime and anywhere with the availability of internet connection. The installation and maintenance are under the supervision of a third-party provider.
The data from Superoffice shows that in 2008 only 12% of the businesses used cloud-based CRM. Whereas now the number has increased to 87%.
6. Why Do You Need Real Estate CRM Software?
Relationships play a prominent role in the real estate industry. When you build relationships, you have to check in frequently, catch up regularly, provide ideas, and share potential properties with the clients. While doing so, you require the right information, at the right time, on your fingertips. It may be about the available properties, the potential customers, and many more. Hence, to keep track of all your tasks, CRM software is all that you need.
A report from the State of Inbound shows that 13% of companies chose to invest in CRM as a top sales priority for 2019. Also, as per the CRM statistics from Super Office, CRM is expected to reach more than $80 billion in revenues by 2025.
Let us now go through some of the reasons why you need a real estate CRM:
• Increases Revenue
• Improves Business Processes
• Enhances Automated Marketing
• Better Sales Closing Management
• Focus on the Sales-Ready Leads
• Streamlines the Payment Process
Right from lead generation to closing sales, CRM software automates all your tasks. A well-organized CRM system will help you generate more business and allow you to focus on things that are more important to you and that you’ve been missing out since long.
One such CRM software for real estate is the In4Suite® CRM.
The In4Suite® CRM platform has a simple user interface that brings all the customer data at a single place to help you manage and sell properties quickly. The real estate CRM software also provides a holistic view of the leads and opportunities to enhance the decision-making process. With sales automation, the pre-sales to sales closure process gets more comfortable. The user-friendly dashboard of In4Suite® CRM captures leads to the CRM from all sources, including online and offline campaigns.
To find more about the CRM software for real estate like In4Suite® click through the link below: Click Here
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