6 Digital Marketing Strategies for the Real Estate Industry
Table of Contents
Grow your business with best awarded real estate and construction ERP software
1. Build a Good Website
2. Post Regularly on Social Media
- House/property listings
- Blog posts
- Customer testimonials
- Case studies
- Industry facts
- Information about your company and the team
- Improves brand visibility
- Helps in networking
- Boosts website traffic
- Lead generation
- Diversified marketing strategies
3. Generate Leads Through Advertising
• Social Media Advertising
LinkedIn Ads: can be used to understand your potential customer’s occupation, professional background and decide if they can afford an affluent property. You can also network with several industry professionals from a similar background which helps you to understand your competitors and the market deeply.
Instagram Ads: can be extensively used to promote visual content. You can create marketing campaigns exclusively for Instagram featuring the aesthetics of the property through carousel posts and videos and target it towards millennial home buyers.
Facebook ads: are cost-effective and allow you to create multiple campaigns for past, present, and potential customers which can be easily altered and managed. You can also promote your ads to multiple real estate and property groups on Facebook where home/property buyers are usually active.
• Google Advertising
A good real estate CRM software such as In4Suite® can be used to capture leads from different sources and manage them on a single platform. In4Suite® helps you to analyze multiple marketing campaign’s performance and alter the allocated budget based on their performance. Once the leads are captured, you need to track the customer interactions and follow up with them regularly. In4Suite® CRM assists you in tracking the customer interactions at every stage and close the deal successfully.
4. Make Use of WhatsApp For Marketing
• Business Number
• WhatsApp Broadcasting
• Referral Marketing
5. Create Valuable Blog Posts
6. Come Up with an Email Strategy
Final Thoughts
It is now possible to gain more customers and boost your sales with effective digital marketing strategies in the comfort of your home. Along with this, managing multiple marketing campaigns and tracking customer interactions every day is an equally important task.
If you are looking for a real estate CRM tool to track your marketing campaigns and customer interactions then reach out to us.
Varun Surendra Tulsyan
Varun is a Digital Marketer with overall experience of 11 years including experience in B2B marketing for the past 5 years. He is the first hire for marketing at In4Velocity and is obsessed with digital marketing.